A / Control
- Exposures
- 1,035
- Enquiries
- 78
- Conversion rate
- 7.54%
01 / The product
A matching home for your analytics.
Website analytics, funnels, session replay, heatmaps, error tracking and A/B testing in one clear view. Explore the sidebar, date ranges, replay player and settings.
A/B testing
Compare variants against a shared conversion goal.
Enquiry button wordingExperiment
Goal: completed enquiry. Compare two calls to action with a 50 / 50 audience split.
B / Variant
- Exposures
- 1,014
- Enquiries
- 85
- Conversion rate
- 8.38%
No statistical winner yet. Keep the experiment running.
Both variants are measured against the same goal.
02 / Everything included
Every tool you need.
One clear view.
From the first visit to the last click, see what people do, why they leave and what to change. Every tool works on the same data, so a number in a chart is one click from the sessions behind it.
Product analytics
Answer questions about behaviour without waiting on a data team.
- Trends, retention, stickiness and lifecycle
- User paths into and out of any page or event
- Break down by any property, device or campaign
- Compare cohorts and periods side by side
Website analytics
The traffic picture at a glance, without sampling.
- Visitors, sessions, pageviews and bounce rate
- Top, entry and exit pages
- Referrers, channels and UTM campaigns
- Devices, browsers and countries
Conversion funnels
See every step to an enquiry or signup, and where people stop.
- Multi-step funnels with conversion windows
- Time to convert between steps
- What the people who drop off have in common
- Open the sessions of anyone who left
Session replay
Watch the journey behind the numbers, as the visitor saw it.
- Desktop and mobile sessions
- Console logs and network requests alongside
- Find sessions by page, event, person or error
- Text and inputs masked by default
Heatmaps
See what gets attention, and what gets missed, on your real pages.
- Click, rage-click and dead-click maps
- Scroll depth for every page
- Shown over your live site with the toolbar
- Compare by device and segment
Error tracking
Find the errors breaking the journey before customers report them.
- Exceptions grouped into issues
- Stack traces with the session that hit them
- Assign, resolve and get alerted on new issues
- See how many people each issue affects
A/B testing
Test changes against the goals that matter, and know when you have an answer.
- Two or more variants of any page or feature
- Primary and secondary goals
- Statistical significance, calculated for you
- Roll out the winner in one step
Feature flags
Release safely, to the right people, at the right pace.
- Gradual percentage roll-outs
- Target by property, cohort or region
- Turn a feature off instantly, without a release
- Multivariate flags for experiments
Surveys
Ask the question at the moment it matters.
- NPS, CSAT, ratings and open text
- Show on chosen pages or after chosen events
- Target by cohort, device or behaviour
- Results next to the behaviour behind them
Events and people
Every interaction, captured once and usable everywhere.
- Automatic capture of clicks, pageviews and forms
- Custom events from web, mobile and server
- Person profiles with their full history
- Cohorts that update themselves
Dashboards and data
Keep the team on the same numbers, and go deeper when a chart is not enough.
- Dashboards, scheduled reports and threshold alerts
- Query everything with SQL
- Join in data from your CRM, payments and databases
- Send events to the tools you already use
Privacy controls
Collect what you need, keep it where you need it.
- Hosting in the USA, the European Union or Australia
- Masking for text, inputs and sensitive pages
- Respect for opt-out and do-not-track signals
- Retention set to your requirements
See it on your own website.
Tell us about your website, traffic and hosting needs, and we will confirm the right setup.