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Tag governance

Know every tag on your site.
Fix what is wrong, safely.

Hive checks what your website really sends, keeps a register of the tags you approve, and fixes problems in your Tag Manager, with your approval and a way back.

What Hive does

From the first audit
to every publish after.

Start with an audit of your site before you sign anything, then keep watch on it. Hive works with the Google Tag Manager you already have.

Hive Check

An audit of your website and its tags, page by page, before and after consent.

  • Tracking, consent, tags and the dataLayer
  • Guided checks for sites behind bot protection
  • Weekly checks, and a check after each Tag Manager publish
About Hive Check

Tag firing audit

What each tag in your container did during the check, matched to the dataLayer push behind it.

  • Which tag fired on which dataLayer push
  • Tags the check did not reach, and the page that reaches them
  • Pushes no tag uses
About the tag firing audit

Tag register and drift

A register of the tags approved for your site, and an alert when a check finds something it doesn't allow.

  • Approved tags, from a check or a Tag Manager export
  • Drift alerts in Health, by email and to your alert channels
  • A tag compliance report to share
About tag curation

Remediation plan

A plan built from a check's findings, kept apart from the audit: who fixes what, and in what order.

  • What we set up first, and what we fix for you
  • What we fix once you choose, and what your developers change
  • As a PDF and a workbook
About the remediation plan

Ownership verification

Hive changes a site's Tag Manager only once you show the site is yours. Audits work without it.

  • Automatic, from our tag or your connected container
  • Or a DNS record or a meta tag
About verification

Hive Setup

Fixes written into your Google Tag Manager, in a workspace of its own.

  • Every change is reviewed and approved first
  • Saved as a draft, or published for you
  • Roll back to the version before
About Hive Setup

Server-side tagging

Send your tags through a server container on a subdomain of your own.

  • Your existing server container, or one you set up
  • Or the hosted container add-on, run by us
About server-side tagging

Your region

Your audits, tag register and reports are kept in the region your account is hosted in.

  • The USA, the European Union or Australia
Privacy & hosting

Start with an audit.

See what your site sends today. Then choose a governance plan, or add Hive to your analytics.