Data deletion

When someone asks you to erase their data, or you have collected something by mistake, you can delete it from My Journey Analytics in the app or through the API.

Deletion cannot be undone.

Delete a person

1. Open People and groups and find the person, for example by email or distinct ID.
2. Open the person and select Delete person.
3. Choose whether to Also delete all corresponding events and Also delete all corresponding recordings.
4. Type delete to confirm, then select Delete person.

The person and their properties are removed straight away. Their events and recordings, if you chose to delete them, are not removed immediately: they are deleted on a set schedule, at quiet times. Only data captured before the deletion is removed.

What deleting a person does not do

• It does not stop new data arriving. If the person keeps using your site or app, new events create a new person. To stop tracking them, make sure your code respects their choice, for example with opt_out_capturing().
• It does not remove data you have already sent elsewhere, such as through webhooks or other destinations.

Delete many people

Use the bulk delete endpoint of the persons API. It takes up to 1,000 person UUIDs or distinct IDs per request, and the same choices to delete events and recordings:

curl -X POST https://app.myjourneyanalytics.com/api/projects/12345/persons/bulk_delete/ \
  -H "Authorization: Bearer <personal API key>" \
  -H "Content-Type: application/json" \
  -d '{ "distinct_ids": ["user_123"], "delete_events": true, "delete_recordings": true }'

To keep the people but delete their events and recordings, add "keep_person": true.

Remove a single property

To remove one piece of information, such as a phone number, without deleting the person:

• on the person's page, delete the property from their properties list, or
• call the persons API's delete_property endpoint.

This removes the property from the person. Events that recorded the value at the time keep it in their own properties.

If your code keeps sending the property, it comes back. Stop sending it first, for example with property_denylist in the snippet's options (see privacy controls).

Delete a project

Deleting a project removes all its data: events, people, recordings, insights, dashboards and settings.

1. Open Settings → Project → Danger zone.
2. Under Delete project, start the deletion.
3. Type the project's name to confirm, then select the delete button.

For projects with lots of data, the clean-up can take several hours, and you receive an email when it is complete. Only use this when you no longer need anything in the project.

Prevent the next request

The simplest data to delete is data you never collected.

• Mask or block sensitive parts of your pages in session replay.
• Turn on Discard client IP data if you do not need IP addresses.
• Avoid sending personal details, such as email addresses or phone numbers, as event properties unless you need them.